“Our people-centered approach to building AI to enable creativity is all about infusing intelligence into the products creatives know and love, so they can dream big and bring bold ideas to life,” said Ely Greenfield, chief technology officer, digital media at Adobe. Additionally, Adobe announced its commitment to support creatives by leveraging Adobe’s Content Authenticity Initiative (CAI) to ensure transparency in the use of Generative AI. Today, Adobe (Nasdaq:ADBE) unveiled at Adobe MAX – the world’s largest creativity conference – powerful new AI capabilities that maximize creativity and precision across Creative Cloud apps and Adobe Express, the leading all-in-one tool for anyone to quickly create professional-quality content that stands out. Adobe unveils its vision to invest in next generation Generative AI technology.AI-powered additions in Adobe Express give creators access to functionality from Adobe’s flagship creative tools, including Photoshop and Illustrator. Adobe Creative Cloud adds innovative new AI capabilities.
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